Norma vs Instinct / Updated September 2026
Stuck on Instinct's waitlist?
No invite code, no app, no waiting for someone else to let you in. Norma is the same idea as Instinct: you text her and she handles it, in iMessage and WhatsApp. Join with your email below and you get your place in line right away, and a new batch gets in every Friday.
- No invite code needed
- Works in iMessage & WhatsApp
- Data stays in the EU
- Free to join, new batch every Friday
Norma at a glance
- What it is
- A personal assistant you text like a friend
- Where it works
- iMessage and WhatsApp (no app to install)
- Invite code
- Not needed — one public line, a new batch every Friday
- Price
- Free to join the list; pricing announced before anyone pays
- Where data lives
- European Union
- Model training
- Never on your conversations
- Memory
- Remembers your details and open tasks over weeks
- Acting on your behalf
- Always asks before sending, booking or paying
- Built in
- Stockholm, Sweden (2026)
What Instinct does well
Instinct nailed the interface. No app, no dashboard, you text or call it like a person. That is the right idea and we are not pretending otherwise.
It is ambitious about scope. Early users showed it booking travel, handling email and closing CRM work in the first week.
It has the money to get better fast. $350 million raised in four months, with Index, Benchmark and Kleiner Perkins behind it.
Where Norma is different
You can get in. Norma has a public line and a new batch every Friday. Instinct needs an invite from an existing member.
Nothing goes out without a yes. Instinct's terms let it enter binding agreements on your behalf. Norma asks first, every time, and shows the exact amount before any purchase.
Done means done. Instinct users reported emails sent without confirmation. Norma never says “sent” or “booked” until it has verified the result.
A real off switch. Text STOPP and Norma stops messaging you until you text STARTA. It holds across restarts. Instinct has nothing like it.
Your data stays yours. Instinct's terms grant a perpetual, irrevocable licence to your materials. Norma does not train on your data, and a forget request removes the fact and everything built on it.
| Feature | Norma | Instinct |
|---|---|---|
| Access | Public line, batch every Friday | Invite from a member only |
| Available in the EU | Yes, built in Stockholm | No public timeline |
| Acts without asking | Never | Terms allow it |
| Trains on your data | No | Yes, perpetual licence |
| Prompt injection | Tool output is data, never instructions | Demonstrated by researchers, August 2026 |
Getting in
Put your email in below. You get your place in line straight away, along with a link to share. Send it to three friends and you skip to the next Friday batch. Ten and you jump to the front.
Same interface as the assistant you can't get into. Get in line.
FAQ
More on Instinct