Norma vs Lindy / Updated September 2026
Lindy is your AI employee. Norma is the one who texts you about the dentist.
Lindy is good at work: inbox triage, meeting prep, CRM updates, drafting in your voice, and it can reach you over iMessage. It starts at $49.99 a month plus credits per task. It is built for your business inbox, not for the landlord, the invoice Sara has not paid, or the wine Erik liked. That is Norma's job.
- No invite code
- Works in iMessage & WhatsApp
- Data stays in the EU
- Free to join
Norma at a glance
- What it is
- A personal assistant you text like a friend
- Where it works
- iMessage and WhatsApp (no app to install)
- Invite code
- Not needed — one public line, a new batch every Friday
- Price
- Free to join the list; pricing announced before anyone pays
- Where data lives
- European Union
- Model training
- Never on your conversations
- Memory
- Remembers your details and open tasks over weeks
- Acting on your behalf
- Always asks before sending, booking or paying
- Built in
- Stockholm, Sweden (2026)
What Lindy does well
Work admin. It triages email, preps meetings, updates Salesforce and can join Zoom calls to take notes.
It learns your writing style and drafts in it.
It reaches you over iMessage and Slack, which is the right idea.
Where Norma is different
Your life, not your inbox. Lindy is scoped to work accounts. Norma carries the personal loops nobody has an app for.
No credit meter. Lindy charges 1 to 10 credits per task and double on overage. Norma is free while you are in the line, and pricing will be flat.
Open loops stay open. Norma keeps “chase the landlord” until it is done. Lindy runs workflows you configure.
Done means done. Norma never reports a result she has not verified.
One word off. STOPP pauses everything, STARTA resumes.
| Feature | Norma | Lindy |
|---|---|---|
| Built for | Your life | Your business inbox |
| Lives in | iMessage and WhatsApp | iMessage, Slack, web |
| Pricing | Free while in the line, flat pricing later | From $49.99 a month plus credits |
| Follows up over days | Yes | If you build the workflow |
| One word pauses everything | Yes | No |
Getting in
Keep Lindy for work if it earns its fee. Put your number in below for everything else.
For the loops that are not in your CRM. Get in line.