Instinct
Instinct launched publicly in August 2026, raised $250 million at a $2.5 billion valuation within weeks, and became the most talked-about personal assistant of the year. This is a summary of what early users and security researchers reported, with sources.
Last updated 16 September 2026
The interface. No app; you text or call it. Early users, including investors with large followings, posted real completed tasks: travel booked, emails handled, CRM updated. One reported 677 messages and 15 completed jobs in five days.
Instinct is the most capable product in this category and the least cautious. If you have an invite and are comfortable with the terms, it is remarkable. If you want the same interface with a slower hand, that is what Norma is built to be.
Same interface, more careful, and built in Europe. Join the list.