Following up on threads you've dropped
An idea we're exploring: Norma noticing when a conversation goes quiet and gently picking it back up.
Exploring
A personal assistant that understands what matters to you.
The interface is simple, there is no new interface.
We're inviting a small group to try Norma first—and help shape what comes next.
About
Help with the details of everyday life.
Norma is a personal assistant that understands what you're working on and what's important to you. It connects to your applications and devices — email, messaging, screen, audio, location, and more.
The interface is simple, there is no new interface. It's trained to use a phone and a computer. You can text or call it. It uses its devices in the same way that humans do.
Norma's core model is trained to understand and handle the deeply personal nuances of everyday life — following up on threads you've dropped, proactively calling or texting you, arranging a ride to the airport, booking a handyman for your apartment, and much more.
Early access
A small group. A closer beginning.
We're starting with a small group of early users, working closely with them as Norma takes on its first everyday tasks. Request an invitation to help shape what comes next.
Follow the journey
See what we're building, what Norma can do, and what's coming next. Everyone is welcome to follow along.
Booking everyday services, from handymen to haircuts
An idea we're exploring: handing Norma an errand and letting it handle the calls, the options, and the calendar.
Exploring
Proactive calls and texts when it matters
An idea we're exploring: Norma reaching out first when something changes and you'd want to know.
Exploring
Careers
We're hiring for engineering, research, and operations roles to help us build the personal assistant for everyday life. Join the team in Stockholm.