Instinct pricing / Updated September 2026
Is Instinct free?
A plain answer, without the marketing.
- No invite code
- Works in iMessage & WhatsApp
- Data stays in the EU
- Free to join
Short answer
Instinct is invite-only, and access and pricing depend on the plan you're let into. Norma is free to join, needs no invite, and will announce pricing before anyone is asked to pay.
Norma at a glance
- What it is
- A personal assistant you text like a friend
- Where it works
- iMessage and WhatsApp (no app to install)
- Invite code
- Not needed — one public line, a new batch every Friday
- Price
- Free to join the list; pricing announced before anyone pays
- Where data lives
- European Union
- Model training
- Never on your conversations
- Memory
- Remembers your details and open tasks over weeks
- Acting on your behalf
- Always asks before sending, booking or paying
- Built in
- Stockholm, Sweden (2026)
What we know
Instinct has not made a free, open tier broadly available. Pricing details have shifted during the invite period, so check their site for the current terms.
How Norma handles it
Joining the line is free. When pricing arrives, it will be one simple plan, announced in advance on our changelog.
FAQ
Keep reading
Norma needs no invite. She handles it.
Join the public line. Share your link to move up. Your data stays in the EU.