People walking a city street at dusk

Lindy alternative / Updated September 2026

A Lindy alternative for your actual life.

Lindy asks you to design agents and flows. Norma asks nothing. Text her what you need in iMessage or WhatsApp and she keeps track of it.

  • No invite code
  • Works in iMessage & WhatsApp
  • Data stays in the EU
  • Free to join

Lindy is great for building work automations. If you want an assistant for everyday life without setting up workflows, Norma is the simpler alternative: you just text her.

What it is
A personal assistant you text like a friend
Where it works
iMessage and WhatsApp (no app to install)
Invite code
Not needed — one public line, a new batch every Friday
Price
Free to join the list; pricing announced before anyone pays
Where data lives
European Union
Model training
Never on your conversations
Memory
Remembers your details and open tasks over weeks
Acting on your behalf
Always asks before sending, booking or paying
Built in
Stockholm, Sweden (2026)
NormaLindy
Setup requiredNoneBuild agents and flows
Built forPersonal lifeWork automation
InterfaceiMessage and WhatsAppWeb app
Where data livesEuropean UnionUnited States

When Lindy is the right tool

If you want to automate a sales inbox or a team workflow, Lindy is a strong choice. That's not what Norma is for.

When Norma is the better fit

Dinner bookings, reminders, remembering the name of that hotel, following up with the plumber. The small stuff that fills a week.

FAQ

Norma needs no invite. She handles it.

Join the public line. Share your link to move up. Your data stays in the EU.